Project Specification: To re-define MTV digital offerings across international networks, increase and engage interactive participation across channels.
Delivered: Appointed Director of Digital Media for the International Talent and Music Department to manage global digital media strategy for a range of international artists. Responsible for liasing with record labels, legal departments, international teams, heading up weekly content channels whilst working daily alongside New York production teams. Enabled a variety of talent lead promotions through multi-lingual web, video, and user generated content. Was responsible for increasing talent profile and market engagement whilst taking new breaking acts like Duffy from obscurity to global recognition and subsequent worldwide album sales in just a few months.Testimonial "The International digital media department at MTV has been evolving rapidly and Sara has indeed proved that we are in the right direction, with the huge number of music related promotions and contents. Not too many words, but the right ones...that's efficiency!"
Formerly Content Director MTV (now Sector Comms Manager at Telefonica Digital).