Project Specification: To create new content ideas and business concept for the newly launched 3G platform for mobile.
Delivered: Conceived iWorld, a publishing platform for web and mobile, delivering a variety of video segments in the first phase launch of 3G mobile networks. Catering to a broad demographic iWorld was designed to produce content with a variety of talent in acting, music, sport within the UK and US. Building niche segments of interest with 'magazine' style format through bespoke delivery systems for fly-on-wall entertainment. iWorld pitched the concept to Vodafone Content Services Division who showed interest in forming a partnership. A new B2C approach that was presented before the launch of Apple's first iPhone model and the subsequent app world.Testimonial: "Sara is very creative, recognising quite diverse business opportunities in new and emergent technologies. My contact started with the outset of 3G where she had the enthusiasm and personality to bring disparate groups around a table to flesh out and build the propositions. Always personable and creative she can recognise opportunity across a wide range of businesses and technologies."
Head of Content Services at Vodafone [Senior Programme Manager at Universal Music Group], London.