Project Specification: Create brand identity, product, marketing strategy, raise investment rounds to prepare for UK launch.
Delivered: Business plans, strategy, route to market from US to UK covering logistics, production, design, shipping, bottling and importation tax. Conceived brands' id, design directions for three products and ongoing marketing plans. Created original recipe with US distillery in sync with the sophisticated revival of the cocktail market. Raised first round funding, negotiated investor agreements and Directors agreements. Researched UK and US market, co-ordinated consultants in the trade, established HMRC Duty Stamp certificate and respective trade marks to form a fully fledged start-up operation.Testimonial: "Sara has shown incredible courage and visionary confidence in unearthing a new trend in the spirits industry. With an aptitude to absorb alot of information in a short amount of time, work quickly and methodically with single motivation and focus she has created a cutting edge opportunity and progressed concept ideas to a level ripe for major distributor interest in the premium spirits market."
Founder and Managing Director, Elements 8 Rum, London & St Lucia